UTM Parameter Generator
Enter Your Parameters
URL
Client
Select a Client
Advent Health
Bargain Hunt
Children’s Mercy
Chinet
Emprise Bank
Foldies
Learning Quest
Linda Hall Library
Mainstreet Credit Union
MBB
MDMatchUp
Propio
Ross & Squibb
Rossville
Surgical Directions
Tender Bison
University Health
USAP
Campaign
?
Campaign that url belongs to. Use brand if no campaign applicable.
Select a Campaign
mbb_2023_birth_center
mbb_screening_2023_2024
Medium
?
Social: Clarify if post is paid or organic (organic-social/paid-social) and type of content (text/link/video) Example social-organic-video. Paid: Display banner size.
Select a Medium
social
Source
?
Social platform or paid traffic source.
Select a Source
influencer
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
nomastayinkc
wellnessforthewin
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
screen_01
screen_02
screen_03
screen_04
screen_05
screen_06
screen_07
screen_08
Term
?
Social: headline from post. Paid: content type or audience target. Flexible usage.
Campaign
?
Campaign that url belongs to. Use brand if no campaign applicable.
Select a Campaign
mbb_fy24_auctions
mbb_fy24_awareness
mbb_fy24_black_friday
mbb_fy24_bts_theme
mbb_fy24_categories
mbb_fy24_fall_theme
mbb_fy24_grand_openings
mbb_fy24_halloween
mbb_fy24_holiday
mbb_fy24_july_fourth
mbb_fy24_lawn_garden
mbb_fy24_memorial_day
mbb_fy24_pre_holiday
mbb_fy24_spring_theme
mbb_fy24_summer_theme
Medium
?
Social: Clarify if post is paid or organic (organic-social/paid-social) and type of content (text/link/video) Example social-organic-video. Paid: Display banner size.
Select a Medium
cpc
display
social
video
Source
?
Social platform or paid traffic source.
Select a Source
ciq
facebook_organic
facebook_paid
google
influencer
instagram_organic
instagram_paid
linkedin_paid
miq
pinterest_paid
tremor
twitter_paid
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
gif
instant
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
gif
instant
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
gif
instant
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
gif
instant
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
gif
instant
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
gif
instant
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
gif
instant
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
gif
instant
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
gif
instant
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
gif
instant
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
gif
instant
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
gif
instant
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
gif
instant
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
gif
instant
static
story
video
Term
?
Social: headline from post. Paid: content type or audience target. Flexible usage.
Campaign
?
Campaign that url belongs to. Use brand if no campaign applicable.
Select a Campaign
mbb_2024_brand_kc
mbb_2024_brand_wichita
mbb_2024_parentish
mbb_2024_peer
mbb_2024_research
Medium
?
Social: Clarify if post is paid or organic (organic-social/paid-social) and type of content (text/link/video) Example social-organic-video. Paid: Display banner size.
Select a Medium
audio
blog
cpc
ctv
digital
display
native
olv
organic_social
social
video
Source
?
Social platform or paid traffic source.
Select a Source
bidtellect
facebook_organic
facebook_paid
google
instagram_organic
instagram_paid
kc_mom_collective
meta_paid
miq
videoamp
wichita_mom
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
animated video
boosted
carousel
gif
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
animated video
boosted
carousel
gif
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
animated video
carousel
gif
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
animated video
carousel
gif
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
animated video
carousel
gif
static
story
video
Term
?
Social: headline from post. Paid: content type or audience target. Flexible usage.
Campaign
?
Campaign that url belongs to. Use brand if no campaign applicable.
Select a Campaign
mbb_2024_allofus
mbb_2024_brand
mbb_2024_ecomm
mbb_2024_retail
mbb_2024_sustainability
mbb_2024_wtbevergreen
Medium
?
Social: Clarify if post is paid or organic (organic-social/paid-social) and type of content (text/link/video) Example social-organic-video. Paid: Display banner size.
Select a Medium
native
social
video
Source
?
Social platform or paid traffic source.
Select a Source
adadapted
facebook_organic
facebook_paid
influencer
inpowered
instagram_organic
instagram_paid
linkedin_paid
pinterest_paid
sightly
snapchat_paid
tiktok_paid
twitter_organic
twitter_paid
undertone
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
1x1
carousel
pin
post
shoppable_15s
shoppable_30s
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
shoppable_15s
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
1x1
carousel
pin
post
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
1x1
carousel
pin
post
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
1x1
carousel
pin
post
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
1x1
carousel
pin
post
static
story
video
Term
?
Social: headline from post. Paid: content type or audience target. Flexible usage.
Campaign
?
Campaign that url belongs to. Use brand if no campaign applicable.
Select a Campaign
brand%7Cukvhqoc5hn
home_equity_loan%7Ch7d87711ef
mortgage%7C57e289va62
myinsights%7Cdydmfn8h27
personal_checking%7Cn13jg7l7ey
personal_savings%7C00muodbhv7
Medium
?
Social: Clarify if post is paid or organic (organic-social/paid-social) and type of content (text/link/video) Example social-organic-video. Paid: Display banner size.
Select a Medium
cpc
display
social
Source
?
Social platform or paid traffic source.
Select a Source
facebook
google
simplifi
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
carousel
gif
reel
static
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
carousel
gif
static
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
carousel
gif
reel
static
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
carousel
gif
reel
static
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
carousel
gif
static
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
carousel
gif
reel
static
video
Term
?
Social: headline from post. Paid: content type or audience target. Flexible usage.
Campaign
?
Campaign that url belongs to. Use brand if no campaign applicable.
Select a Campaign
awareness
DR
Medium
?
Social: Clarify if post is paid or organic (organic-social/paid-social) and type of content (text/link/video) Example social-organic-video. Paid: Display banner size.
Select a Medium
social
Source
?
Social platform or paid traffic source.
Select a Source
facebook_paid
instagram_paid
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
carousel
influencer
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
carousel
influencer
static
story
video
Term
?
Social: headline from post. Paid: content type or audience target. Flexible usage.
Campaign
?
Campaign that url belongs to. Use brand if no campaign applicable.
Select a Campaign
mbb_2024_brand
mbb_2024_existing
mbb_2024_new_accounts
Medium
?
Social: Clarify if post is paid or organic (organic-social/paid-social) and type of content (text/link/video) Example social-organic-video. Paid: Display banner size.
Select a Medium
audio
cpc
display
public_relations
social
video
Source
?
Social platform or paid traffic source.
Select a Source
audacy
facebook_organic
facebook_paid
google
influencer
instagram_organic
instagram_paid
linkedin_organic
linkedin_paid
meta_paid
miq
pinterest_organic
pinterest_paid
twitter_paid
xandr
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
carousel
gif
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
1x1
carousel
gif
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
1x1
carousel
gif
static
story
video
Term
?
Social: headline from post. Paid: content type or audience target. Flexible usage.
Campaign
?
Campaign that url belongs to. Use brand if no campaign applicable.
Select a Campaign
brand
giving
lhlorganic
program
Medium
?
Social: Clarify if post is paid or organic (organic-social/paid-social) and type of content (text/link/video) Example social-organic-video. Paid: Display banner size.
Select a Medium
display
email
social
video
Source
?
Social platform or paid traffic source.
Select a Source
adtheorent
facebook_organic
facebook_paid
instagram_organic
instagram_paid
site_impact
twitter_organic
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
april
december
february
january
march
may
november
october
september
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
april
february
january
march
may
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
fascinating_facts_figures
immersive_explorations
life_at_linda_hall
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
april
february
january
march
may
Term
?
Social: headline from post. Paid: content type or audience target. Flexible usage.
Campaign
?
Campaign that url belongs to. Use brand if no campaign applicable.
Select a Campaign
mbb_2024_awareness
mbb_2024_products
Medium
?
Social: Clarify if post is paid or organic (organic-social/paid-social) and type of content (text/link/video) Example social-organic-video. Paid: Display banner size.
Select a Medium
banners
cpc
social
Source
?
Social platform or paid traffic source.
Select a Source
bidtellect
facebook_organic
facebook_paid
google
instagram_organic
instagram_paid
miq
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
1x1
carousel
gif
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
1x1
carousel
gif
static
story
video
Term
?
Social: headline from post. Paid: content type or audience target. Flexible usage.
Campaign
?
Campaign that url belongs to. Use brand if no campaign applicable.
Select a Campaign
mbb
Medium
?
Social: Clarify if post is paid or organic (organic-social/paid-social) and type of content (text/link/video) Example social-organic-video. Paid: Display banner size.
Select a Medium
email
social
Source
?
Social platform or paid traffic source.
Select a Source
facebook_organic
facebook_paid
instagram_organic
instagram_paid
linkedin_organic
linkedin_paid
mbb-pov
mbb-quarterly-email
pinterest_paid
twitter_paid
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
careers
culture
news
perspectives
work
Term
?
Social: headline from post. Paid: content type or audience target. Flexible usage.
Campaign
?
Campaign that url belongs to. Use brand if no campaign applicable.
Select a Campaign
mbb_2024
Medium
?
Social: Clarify if post is paid or organic (organic-social/paid-social) and type of content (text/link/video) Example social-organic-video. Paid: Display banner size.
Select a Medium
social
Source
?
Social platform or paid traffic source.
Select a Source
linkedin_organic
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
carousel
gif
static
video
Term
?
Social: headline from post. Paid: content type or audience target. Flexible usage.
Campaign
?
Campaign that url belongs to. Use brand if no campaign applicable.
Select a Campaign
Medium
?
Social: Clarify if post is paid or organic (organic-social/paid-social) and type of content (text/link/video) Example social-organic-video. Paid: Display banner size.
Select a Medium
display
social
Source
?
Social platform or paid traffic source.
Select a Source
kcbj
linkedin_paid
Term
?
Social: headline from post. Paid: content type or audience target. Flexible usage.
Campaign
?
Campaign that url belongs to. Use brand if no campaign applicable.
Select a Campaign
mbb_2024_brand
waterboys
Medium
?
Social: Clarify if post is paid or organic (organic-social/paid-social) and type of content (text/link/video) Example social-organic-video. Paid: Display banner size.
Select a Medium
social
Source
?
Social platform or paid traffic source.
Select a Source
facebook_organic
instagram_organic
linkedin_organic
twitter_organic
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
static
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
carousel
gif
static
story
video
Term
?
Social: headline from post. Paid: content type or audience target. Flexible usage.
Campaign
?
Campaign that url belongs to. Use brand if no campaign applicable.
Select a Campaign
mbb_2024_awareness
Medium
?
Social: Clarify if post is paid or organic (organic-social/paid-social) and type of content (text/link/video) Example social-organic-video. Paid: Display banner size.
Select a Medium
cpc
native
social
video
Source
?
Social platform or paid traffic source.
Select a Source
bidtellect
facebook_organic
facebook_paid
google
influencer
instagram_organic
instagram_paid
mobilefuse
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
carousel
ctv
gif
olv
static
story
video
Term
?
Social: headline from post. Paid: content type or audience target. Flexible usage.
Campaign
?
Campaign that url belongs to. Use brand if no campaign applicable.
Select a Campaign
mbb_2024_leads
mbb_2024_awareness
Medium
?
Social: Clarify if post is paid or organic (organic-social/paid-social) and type of content (text/link/video) Example social-organic-video. Paid: Display banner size.
Select a Medium
content_syn
cpc
display
native
Source
?
Social platform or paid traffic source.
Select a Source
google
ml
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
1x1
300x250
300x600
728x90
olv_15
olv_30
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
Term
?
Social: headline from post. Paid: content type or audience target. Flexible usage.
Campaign
?
Campaign that url belongs to. Use brand if no campaign applicable.
Select a Campaign
mbb_2024_brand
mbb_2025_brand
Medium
?
Social: Clarify if post is paid or organic (organic-social/paid-social) and type of content (text/link/video) Example social-organic-video. Paid: Display banner size.
Select a Medium
social
Source
?
Social platform or paid traffic source.
Select a Source
facebook_organic
facebook_paid
instagram_organic
instagram_paid
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
carousel
gif
static
story
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
carousel
gif
static
story
video
Term
?
Social: headline from post. Paid: content type or audience target. Flexible usage.
Campaign
?
Campaign that url belongs to. Use brand if no campaign applicable.
Select a Campaign
mbb_2023_awareness
mbb_2024_awareness
Medium
?
Social: Clarify if post is paid or organic (organic-social/paid-social) and type of content (text/link/video) Example social-organic-video. Paid: Display banner size.
Select a Medium
cpc
display
native
social
video
Source
?
Social platform or paid traffic source.
Select a Source
facebook_paid
instagram_paid
simplifi
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
160x600
300x250
300x50
320x50
728x90
carousel
ctv_15
ctv_30
gif
olv_15
olv_30
static
video
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
160x600
300x250
300x50
320x50
728x90
carousel
ctv_15
ctv_30
gif
olv_15
olv_30
static
video
Term
?
Social: headline from post. Paid: content type or audience target. Flexible usage.
Campaign
?
Campaign that url belongs to. Use brand if no campaign applicable.
Select a Campaign
mbb_2022_brand
Medium
?
Social: Clarify if post is paid or organic (organic-social/paid-social) and type of content (text/link/video) Example social-organic-video. Paid: Display banner size.
Select a Medium
email
Source
?
Social platform or paid traffic source.
Select a Source
outlook
webhealth-media
Content
?
Social: Content pillar. Paid: Name of creative/CTA.
Select Content
Term
?
Social: headline from post. Paid: content type or audience target. Flexible usage.
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